WHO ARE 74MMA?…
Mohsin & Sadia have collectively worked for some of the best denim and apparel companies in the global industry for 15 years. Their careers have seen them work with Levi’s Japan, Edwin Europe, DKNY Jeans, Timberland, Evisu, Lee Jeans and Puma, whilst they have consulted for Abercrombie & Fitch and Vivienne Westwood to name a few, in recent years Mohsin and Sadia's work have produced high quality material and garments for denim fabric mills. So they decided to set up 74MMA to showcase their work and create a new era in their careers.
A British Fashion Designer and graduate of Westminster University (2002), is a highly accomplished denim specialist, acclaimed pattern cutter and ergonomic tailor. He is a vintage denim machine specialist and vintage denim collector amassing an archive of around 1000 vintage garments. Mohsin is one of a handful of designers to be invited to attend Cone Denim College in Greensboro, North Carolina USA. He has a passion for building local industry helping establish Blackhorse Lane Ateliers in East London in 2016. His keen interest in raising the next generation of denim designers reflects in his role as MA university lecturer at The Royal College of Art.
A British Graphic Designer, graduate of Central Saint Martins - University of the Arts London (2002), is an established art director, street photographer and illustrator. Sadia has forged her career path gaining recognition as creative director specialising in art directing fashion shoots and fashion films, branding, apparel graphic design, look book design and illustration. Sadia has collaborated as an artist with Puma & Lot78 on a limited edition run of sneakers and finely detailed hand painted premium leather jackets. And been featured in the Guardian newspaper and Vogue. And more recently her photographs have been published on WGSN and in Denim Boulevard’s The Overall magazine. She runs her own consultancy, art directs at premium denim brand Endrime and remains an artist exploring type and illustration and the relationship between art and clothing.